"Jennifer is an outstanding PR and Comms executive. She served as a contract VP, Communications for our team. She built our Communications Strategy and 2017 Plan and also implemented the activities for Q1. She is a perfect blend of big picture strategist and practical implementor. She will find a way to make something work with whatever constraints you give her. She is great for start-ups! She has a ton of experience in PR and knows how to work the system to get pieces placed and lots of impressions. She is amazing at research and found stats and insights about our industry that we had never seen before! She is a very hard worker, always upbeat and a strong team player. We love Jennifer!"
-Suzi Sosa, CEO/Co-founder, Verb
"Jennifer Robenalt is one of the most creative minds I know. I learn something each and every time I connect with her. A first-class writer, she artfully weaves engaging stories. As a media relations specialist, I can always count on her to achieve smart results. As a strategist, she always brings big thinking to any scenario. At the root of it all, Jennifer is a passionate, big-hearted individual with a can-do attitude. She is an asset to any organization who wants to achieve big things."
-Soon Mee Kim, EVP/Global Diversity and Inclusion Leader, Porter Novelli
"Jennifer is outstanding in her fields of literature, PR, and writing. Sure she is reliable and a team player but more importantly she can throw down an original creative idea at a moment's notice. This makes her an excellent candidate for creating and managing complex creative projects. You'll be glad she is on your team."
-Jan Bozarth, CEO, Fairy Godmother Academy/Dreameroo, Inc.
Jennifer worked with Verb's Chief Brand Officer to develop copy for email marketing campaigns, refresh messaging to reflect new brand guidelines, and re-activate social media channels with new content. In a matter of just a few weeks, she helped boost impressions on their blog with newly developed content increasing views from 3,000 per month to 30,000. Additionally, she wrote a communications plan to take them into 2017 with new goals and strategies
Dell Social Innovation Challenge
The Dell Social Innovation Challenge identifies and supports promising young social innovators who dedicate themselves to solving the world's most pressing problems with their transformative ideas. In cooperation with the RGK Center for Philanthropy and Community Service in the LBJ School of Public Affairs at The University of Texas at Austin, Dell became the program's title sponsor, lending its name and resources. In 2012, Jennifer worked with Executive Director Suzi Sosa and Board Members to create executive messaging and strategic PR counsel around the 2011 competition. She produced five radio segments for National Public Radio which aired through a partnership with Youth Radio. This included drafting scripts, creating Q&As and managing interviewees. Jennifer also wrote press materials, provided strategic communications counsel and served as a liaison to Fleishman-Hillard who managed public relations efforts for the awards ceremonies.
Founder Rachel Muir launched Girlstart with $500 and a credit card. Within just a year, it became one of the most notable and respected youth non-profits in Austin. Girlstart is dedicated to empowering girls in science, technology, engineering and math (STEM). As a fledgling organization, Jennifer's job was to work closely with the founder to create a communications plan to support the organization's unique brand which celebrated fun, innovation and the power of girls. Jennifer secured media coverage with every major television and print outlet in Austin for the organization’s grand opening. Next, she developed messaging for Rachel as the “fearless leader” of this unique group, as well as messaging around the desperate need to create dynamic STEM programming for girls. Soon thereafter, Jennifer secured major national media coverage in women’s magazines, business and technology magazines and national television, including The Oprah Winfrey Show. This coverage attracted corporate sponsors and helped to solidify the organization’s place in Austin’s fundraising landscape.
Jennifer wrote a variety of public relations deliverables including press releases, talking points and Q&As, as well as headed the broadcast program. This included writing and producing video news releases and b-roll packages. She spearheaded the executive visibility program designed to strategically manage all public relations opportunities for CxO level executives. Additionally, Jennifer supported special projects for Digital Media and Entertainment initiatives, including promoting AMD’s commitment to providing high-performance chip technology which enables Lucasfilms, Dreamworks and Troublemaker Studios productions. Among many other duties, she oversaw key distribution, measurement and analysis protocols and vendors including PR Newswire, BusinessWire, PR Trak, ImpactWatch, Bacon's/Media Map, The Newsmarket and other essential tools of the trade. Jennifer also headed public relations initiatives for company design centers including Corporate Fellows program, partner press releases, and design center openings. As part of AMD's metrics tracking, she created and managed budgets for a $300K measurement program as well as select communications projects.
Fairy Godmother Academy
Based on the popular middle grade fiction fantasy book series by Jan Bozarth, The Fairy Godmother Academy is an entirely new edutainment/transmedia youth brand. In addition to executing traditional literary publicity activities on behalf of the books published by Random House/Yearling, Jennifer was responsible for creating partnership opportunities with media and libraries; managing social media outreach; scheduling and coordinating events and working closely with the CEO to develop the overall identity and brand. In 2012, Jennifer secured media coverage on TV shows in Austin and New Orleans, on NPR’s nationally-syndicated show, Latino USA, and featured placement in Faerie Magazine, a premiere fantasy vertical publication reaching 250,000 readers. FGA has been featured at two of the industry’s top culture and entertainment conferences: Comic Con/Wizard World and FaerieCon. The Fairy Godmother Academy brand includes books, music, fashion, community building activities and live performances promoting social responsibility, environmental awareness and self-esteem.
At Porter Novelli, Jennifer headed an aggressive national media campaign to support holiday sales for recipe tablet. With only nine weeks before Christmas, she focused on placing the product on The Talk, Bethenny and Good Morning America’s Steals and Deals. Jennifer and her team also secured placement in tabloid publications, First for Women and Woman’s Day with combined circulations of more than two million readers. She also directed her team to conduct an extensive blogger outreach campaign which yielded 20+ placements. The units sold out two weeks before Christmas.
Other confidential case studies are available upon request.